Alaska Violet’s new hoodie was designed by her Discord community

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Alaska Violet’s new hoodie was designed by her Discord community

November 15, 2024
Alaska Violet
Gaming

Alaska Violet is an Australian gaming creator known for her elaborate Bloxburg builds on Roblox, where she designs everything from modern houses and cafes to waterparks. Her content often features creative challenges and interactive gameplay, like building a house without being able to rotate anything, or renovating her subscriber’s house. This collaborative approach has helped her grow an active fanbase, with over 120,000 members of her Discord community, Alaska’s Basement.

Earlier this year, Alaska turned to her Discord community for input on a new hoodie design. “I want to create something you’d all enjoy wearing,” she wrote, leading to hundreds of fan submissions with suggestions, sketches, and ideas that influenced the final look.

Alaska eventually produced the hoodie in partnership with Juniper Creates, who helped translate the community’s concepts into premium design details. The hoodie features puff embroidery on the chest, a print on the back, an embossed AV logo on the sleeve, and a woven hem tag. The release reflects different aspects of Alaska’s brand and highlights the strength and creativity of her community.

The hoodie is available until January 2 on the Alaska Violet store.

Credits

Brand Strategy
Geoffrey Hill

Product DesignKelsey Byrne, Stephanie Huang

Product DevelopmentBen Bliss, Phil Xue

Marketing + Store DesignNicholas Yee

Project ManagementChelsey Rooney, Steven Thompson

PhotographyKuma Xiong

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