Cliffy plush brings a community mascot into the real world
March 14, 2025
Purplecliffe
Gaming
Last November, Purplecliffe announced an important evolution in the Cliffeside brand with the introduction of a new original mascot. For several years, the Pokémon Ditto and its light purple colour featured prominently on Purplecliffe’s channel as somewhat of a mascot, but as the channel grew it felt important to do something more bespoke. Cliffy is a cartoon purple rock with a backwards cap and a jolly smile. Purplecliffe described him as “Ditto meets Regirock meets Doodlebob... also for legal reasons, Ditto and Regirock were not the ideas. He is a rock.”
Cliffy was immediately embraced by the Cliffeside community. In the announcement, Purplecliffe invited fans to send him drawings and memes of Cliffy, and fans quickly posted hundreds of creations in the community Discord. “I feel like a mom sending my kid off to college,” said Mirelys Colón, an artist at Juniper Creates who helped develop the character.
Now, Purplecliffe is releasing a plush toy of Cliffy to cement this new chapter in the life of the community. Produced by Juniper, the Canadian merchandise partner that has collaborated with Purplecliffe since 2021, the plush features Cliffy’s expression rendered in embroidered detail and a “cheeky” posterior. The product page also highlights fan art shared online in the months since Cliffy’s debut.
The Cliffy plush is available until April 14 on the Cliffeside store.
Credits
Geoffrey Hill
Product DesignMirelys Colón
Product DevelopmentBen Bliss, Tina Xia
MarketingKeira Scarff
Store DesignMaryann Uba
Project ManagementAda Yu
PhotographyKuma Xiong