From virtual forests to bedrooms, Gorilla Tag is shaping a generation

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From virtual forests to bedrooms, Gorilla Tag is shaping a generation

November 24, 2025
Gorilla Tag
Gaming

Kids around the world will soon be adorning their rooms and homes with bedsheets, pajamas, and toothbrushes bearing the smirking face of a gorilla. You might not recognize it, but it’s the logo and virtual avatar of Gorilla Tag, which has enjoyed its status as the most popular VR game in the world for the past 3 years. Players swing through virtual spaces as “Monkes,” customize their avatars with collectible items, and spend as much time exploring maps and interacting as they do playing tag. It now boasts over 1 million daily active users and has recently inspired a wave of imitators.

Gorilla Tag seems to have cracked the code on VR gaming for kids and teens, and its success says a lot about how Gen Alpha socializes. “There are fewer spaces where it’s okay for teenagers to hang out together outside,” said Kerestell Smith, creator of Gorilla Tag and founder of Another Axiom in an interview with Gamespot last year. “VR allows people to create these communities and spaces that they can just exist in and just hang out together.”

The Monke Lyfe collection reflects the size and nature of Gorilla Tag’s impact on a new generation. Bedding sets and pajamas are typically the domain of more mainstream brands. An electric toothbrush comes with stickers and skins similar to the cosmetics that players use to personalize their avatars. A banana plush hat and birthday party kit can bring kids together for real life celebrations.

Another Axiom partnered with Canadian merchandise company Juniper Creates to produce the collection. “I think back to that scene in Toy Story where Andy replaces his bedsheets and room decorations with Buzz Lightyear,” said Nicholas Yee, Creative Director at Juniper. “It’s special to be a part of something like that for kids today.”

The Monke Lyfe collection is available on the Gorilla Tag store.

Credits

Brand Strategy
Geoffrey Hill

Product DesignMirelys Colón, Kristyn Gazey, Jordan Wray

Product Design (Party Kit)Kelsey Byrne, Stephen Gillis, Jen Han, Stephanie Huang

Product DevelopmentBen Bliss, Tina Xia, Frank Zhao

MarketingChris Berneck

Store DesignJoel Berg

Project ManagementSteven Thompson

PhotographyKuma Xiong, Phil Xue

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