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Indeimaus’ Shocktober collection pays homage to horror games and art

October 1, 2024
Indeimaus
Gaming Every October, Australian gaming creator Indeimaus marks the season with Shocktober, a month long tribute to classic horror games and the artistry behind them. Since 2016, the event has become a yearly tradition for his community, known as the MAUSCVLT, celebrating horror stories and tropes with playthroughs and limited edition apparel.

For this year’s collection, Indeimaus partnered with Juniper Creates to elevate both the quality and craftsmanship of his products. The partnership allowed him to pay tribute to classic horror aesthetics through materials and details, not just printed graphics.

The new collection includes glow-in-the-dark Sallie Clown hoodies and shirts, Junji Ito-inspired pieces, and apparel that brands the MAUSCVLT with a occult-inspired look. Acid wash finishes, patchwork details, and distressed edges give the apparel a worn, haunted texture that fits the tone of the season.

The Shocktober 2024 collection is available on the Shocktober store until November 9.

Credits

Brand Strategy
Michelle Sutton

Product DesignVictor Chang, Jana Paynor

Product DevelopmentBen Bliss, Phil Xue

MarketingKeira Scarff

Store DesignMaryann Uba

Project ManagementVanessa Nelson

PhotographyKuma Xiong

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