Jaiden Animations celebrates 10 years with new Ari collection
May 31, 2024
Jaiden Animations
Creative
Jaiden first introduced Ari to her audience in 2016, just two years after starting her YouTube channel. His chaotic antics and expressive personality brought out the charm and relatability in Jaiden’s content. Over the years, he became a more prominent fixture on the channel, adding lighthearted humour and a way for Jaiden to share parts of her daily life.
The new products are based on Jaiden’s illustrated depiction of Ari in her videos. The plush toy captures his signature turquoise feathers and cheeky expression, while the plush jacket embraces the comforts of being at home and being yourself. Both pieces reflect how Ari has come to represent Jaiden’s brand in both style and spirit.
“I still can’t wrap my head around the fact that so many of you are following along and even walking around rocking the merch we’ve created,” Jaiden shared in a shop announcement. “YouTube has become such a huge part of my life, and it means the world to know that my animations, products, and even little birds, bring some joy to yours.”
The Ari Plush and Ari Plush Jacket are available now through the official Jaiden Animations shop.
Credits
Michelle Sutton
Product DesignKelsey Byrne, Stephanie Huang
Product DevelopmentPriya Mistry, Tina Xia, Phil Xue
MarketingKeira Scarff
Store DesignAmber Hsu, Katrina Li
Project ManagementVanessa Nelson
PhotographyKuma Xiong