LankyBox teams up with Miraculous for crossover character collection
September 1, 2023
LankyBox
Lifestyle
Both franchises share a passionate young audience drawn to bright visuals, endearing characters, and lighthearted storytelling. For LankyBox, the collaboration offers fans a new way to connect with Foxy and Boxy. For Miraculous, it helps reach an even wider global audience at an important moment for the brand. Miraculous: Ladybug & Cat Noir, The Movie, played in theatres in France earlier this summer and premiered internationally on Netflix on July 28.
“We’re passionate about creating content that inspires and entertains our audience, and we know that the Miraculous brand embodies that same spirit,” said LankyBox hosts Justin Kroma and Adam McArthur. “We can’t wait to bring our unique LankyBox twist to these amazing characters.”
Created in partnership with Juniper Creates, the collection includes plush toys, shirts, and a 2-in-1 blanket pillow that unfolds from a padded cushion into a cozy blanket. Each piece captures the humour and creativity that define LankyBox while channeling the adventurous, superhero spirit of Miraculous.
Juniper Creates has produced LankyBox merchandise since the creators first debuted the Foxy and Boxy characters in 2020. The ongoing partnership has turned the channel’s mascots into a full product line that spans plush toys, apparel, backpacks, and an illustrated adventure book.
The Miraculous x LankyBox collection is available now through the official LankyBox shop.
Credits
Product DevelopmentLaetitia Wang, Tina Xia
MarketingJulia Bollefer
Store DesignKatrina Li
Project ManagementAmanda Chow, Chelsey Rooney
PhotographyKuma Xiong