e.l.f. Cosmetics partners with Loserfruit for strawberry-themed drop
August 4, 2023
Loserfruit
Gaming
The set includes a strawberry plush makeup sponge, a strawberry palette with berry-hued shades, a strawberry oil-infused lip mask, and a soft strawberry backpack. The bag was created by Canadian merchandise company Juniper Creates, who has produced apparel and plush toys for Loserfruit since 2020.
The collaboration between Loserfruit and e.l.f. Cosmetics continues a relationship aimed at building authentic connections with a younger generation. e.l.f. has embraced digital-first strategies, including launching their own Twitch channel in May 2021 to to uplift women gamers and reach new audiences online.
The Berry Hot Drop Vault is available online at e.l.f. Cosmetics and will be available online at Target starting August 6.