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Maizen launches first worldwide merchandise collection

August 23, 2024
Maizen
GamingJapanese brand Maizen is going global with the release of its first international merchandise collection, giving fans everywhere a way to celebrate the popular characters JJ and Mikey. The collection, created in collaboration with Canadian merchandise partner Juniper Creates, includes plush toys and apparel inspired by the characters.

Maizen began in 2015 and grew to become the top gaming channel in Japan, eventually leading to the creation of an English dubbed version of the channel in 2020 to cater to a global audience.

“Our newest line of merchandise aims to embody the world of Maizen and its characters,” the creators wrote in a store announcement. “For the first time, fans from across the globe can express their love for JJ and Mikey with official Maizen apparel and plush toys.”

The collection is available on the Maizen shop until September 15.

Credits

Brand Strategy
Geoffrey Hill

Product DesignKelsey Byrne, Mirelys Colón, Jana Paynor

Product DevelopmentBen Bliss, Tina Xia

MarketingKeira Scarff

Store DesignKatrina Li

Project ManagementChelsey Rooney

PhotographyKuma Xiong

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