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Max & Ruby launches throwback apparel collection for millennial fans


October 18, 2021
Max & Ruby
Creative Fans who grew up with the bunny siblings can now bring back a little childhood fun into their wardrobes. Nelvana and Canadian merchandise partner Juniper Creates have launched the Max & Ruby Remix Collection, a nostalgic apparel line that celebrates the charm of the series for Millennials and Gen Zs who grew up with it.

The collection includes shirts, overalls, earrings, and a cozy blanket hoodie, designed to turn playful elements from the show into fun everyday pieces. Waffle-knit textures and bold stripes embrace the playfulness of childhood memories, while embroidered annotations nod to Max’s mischievous personality.

“Millennials and Gen Zs all over the world have fond memories of watching Max & Ruby as preschoolers,” said Mellany Masterson, head of Nelvana Enterprises. “Tapping into the power of nostalgia, this new collection captures the playfulness and fun of Max & Ruby.”

“We’re delighted to continue our partnership with Nelvana, this time with the Max & Ruby franchise as it nears its 20th broadcast anniversary,” said Shawn Curtis, director of partnerships at Juniper Creates. “The team has developed exclusive merchandise that appeals to fans who grew up watching this brother and sister duo, and we’re making it available globally through a direct-to-consumer storefront.”

The collection is available now on the Max & Ruby Remix store.





Credits

 Product DesignKelsey Byrne, Victor Chang

Product DevelopmentJulia Bollefer, Ryno

MarketingMiranda Madden, Bernetta Subramaniam

Store DesignAezelle Carpio, Sulah Kim, Jenny Tieu

Project ManagementSam Kashani, Lauren Taylor

PhotographyKassandra Ann
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