Home        About        Stories        Lookbook

Moriah Elizabeth’s army of characters arrives for battle in new chess set


March 7, 2025
Moriah Elizabeth
Creative  In July 2023, Moriah Elizabeth uploaded a series of videos that documented the customization of a chess set. She sculpted her original characters onto wooden chess pieces using air-dry clay, transforming the chess set into a cast of favourite characters from her universe. Moriah developed these characters over the course of a decade on YouTube, through hundreds of arts and crafts projects that chart her growth as an artist and storyteller.

Now, she has replicated that custom set to make it available to her community of people who love crafts and grew up as she developed these characters. Each piece is made from a custom mold and hand-painted for the same charm and individuality as Moriah’s original.

Development of the set began soon after her video series, in partnership with Canadian merchandise company Juniper Creates, which has collaborated with Moriah on product lines since 2020. “This product has been a labour of love, with the initial project kickoff dating back to October 2023,” said Priya Mistry, Senior Manager of Product Development at Juniper. “Both our team and Moriah are thrilled to see this custom chess set come together in its final form.”

The set splits 32 characters into two teams: the Vanilla Bunnies and the Chocolate Cats. The foldable wooden chessboard with gold hardware adds a warm, premium feel and easy portability.

Moriah shared her excitement in an announcement on Instagram. “Honestly CANNOT believe that this chess set is a thing. Piece by piece we replicated the original chess set that I sculpted and customized on my channel, and turned it into an actual product!”

This chess set is available to pre-order on Moriah Elizabeth’s store until April 6.





Credits

Brand Strategy
Michelle Sutton

Product DesignMirelys Colón, Jen Han

Product DevelopmentTroy Chen, Priya Mistry, Luna Xing, Frank Zhao

MarketingKeira Scarff

Store DesignAmber Hsu, Maryann Uba

Project ManagementLauren Taylor

PhotographyKuma Xiong
© 2026 Juniper Creates
Instagram        LinkedIn        Careers       Accessibility