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Moriah Elizabeth celebrates 10 million subscribers with a special LED plush


July 26, 2024
Moriah Elizabeth
Creative Moriah Elizabeth has released a special edition plush toy to celebrate reaching 10 million subscribers on YouTube. The plush features her original dinosaur character, Pickle, wearing a party hat and holding a rainbow cake slice with a candle that lights up.

Moriah began uploading to YouTube in 2014 and quickly built a community of artists and creatives through her “Wreck This Journal” series. Over the years, she has shared hundreds of arts and crafts projects and developed a universe of cute and quirky original characters.

Pickle is perhaps the most recognizable of these characters and has become something of a channel mascot. The first plush Moriah ever released was of Pickle, making this new edition a full-circle moment for both her and her fans.

The Celebration Pickle Plush was created in partnership with Canadian merchandise company Juniper Creates, who have collaborated with Moriah on product lines since 2020. The release marks a milestone for Moriah and the community that has grown around her work over the past decade.

The plush is available on Moriah Elizabeth’s store until August 18.





Credits

Brand Strategy
Michelle Sutton

Product DesignMirelys Colón, Jana Paynor

Product DevelopmentPriya Mistry, Tina Xia

MarketingKeira Scarff

Store DesignKatrina Li

Project ManagementVanessa Nelson

PhotographyKuma Xiong
© 2026 Juniper Creates
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