Moriah Elizabeth invites her community to craft a shared universe
July 31, 2026
Moriah Elizabeth
Creative
By the early 2010s, Wreck This Journal was a phenomenon. The online creative community was dominated by videos of people flipping through their journals, displaying pages that had been ripped, covered in scribbles, and stained with coffee. It was perfectly normal to find journals that were warped and bloated, their spines necessarily reinforced with duct tape. In the early days of social media, when people were still adjusting to a world of constantly being perceived, Smith’s book gave permission to be messy and reckless. It pushed people to be more physically present during a time when they were feeling technology encroaching on their lives.
In 2014, Moriah Elizabeth kickstarted her online career with a series of videos showing the process of filling out her own Wreck This Journal. Instead of taking the destructive prompts literally, she reinterpreted them and used them to make colourful art. Along the way, she cultivated a strong community of young creatives and established a world of original characters. To date, she has designed over 300 original characters borne out of various design constraints and challenges.
Moriah eventually started experimenting with air-dry clay to create stout, bubbly versions of her characters, as well as completely new characters native to this format. She created her own custom mold, and set a goal of creating 5,000 “blobs.”
“I love that they all start with the exact same simple blob shape, but through creativity, colour, and a little imagination, each one develops a completely unique look and personality,” she shared. The blobs and their endearing shape have resonated with her audience, many of whom watch her videos for comfort and inspiration.
Realizing that her goal of 5,000 blobs was wildly out of reach, Moriah created a kit so that her community could join her in designing blobs of their own. Each kit comes with three blank vinyl figures that follow the same shape as her original mold. There’s modeling clay to add features and accessories, and a set of acrylic paints to colour them. Goal aside, she is looking forward to showcasing people’s blobs in future videos. “I want your blobs to be honorary members of the Blob Universe,” said Moriah. “I am going to be looking out for your creations.”
The kits were produced with Juniper Creates, who has previously partnered with Moriah to develop her world and characters through plush toys, playing cards, a chess set, and other creative kits.
In a way, the kit is setting out to do something similar to Wreck This Journal. It comes with basic instructions and blank base figures, but what you create is up to you. While Smith offered freedom of expression in a world that expected perfection, young people today are all-too aware of a world that already seems torn apart. Moriah hopes to bring people together in a shared project centred around something pure and therapeutic.
Limited quantities of the Blob Universe Kit are available on Moriah Elizabeth’s store.
Credits
Michelle Sutton
Product DesignKelsey Byrne, Victor Chang, Mirelys Colón, Jana Paynor
Product DevelopmentPriya Mistry, Tina Xia, Frank Zhao
MarketingRachel Llanera
Store DesignMaryann Uba
Project ManagementBecca Webster
PhotographyMoriah Elizabeth, Kuma Xiong