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Nikki Delventhal’s multipurpose camping blanket brings warmth to animals in need


September 11, 2024
Nikki Delventhal
LifestyleNikki Delventhal, an adventurer and animal advocate, drew inspiration for her new camping blanket from the day she found her dog Camper in the desert. That moment changed her life and eventually sparked the creation of the “All Roads Lead to the Perfect Dog” blanket poncho, designed to be both practical and meaningful for outdoor enthusiasts.

The blanket can be worn as a wrap or poncho and includes a built-in sack that doubles as a pillow or can hang to hold extra gear. The materials are soft yet durable, made to last through hikes, campfires, or mornings spent watching the sunrise. Delventhal produced the blanket in partnership with Juniper Creates and priced it well below similar high end blankets to make it accessible to anyone who loves the outdoors.

Giving back is at the heart of the project. 10% of proceeds go to animal rescues and animals in need, bringing warmth into the world for both adventurers and animals.

The blanket poncho is available on Nikki Delventhal’s store until October 6.






Credits

Brand Strategy
Michelle Sutton

Product DesignStephen Gillis, Stephanie Huang

Product DevelopmentBen Bliss, Tina Xia

MarketingKeira Scarff

Store DesignMaryann Uba

Project ManagementChelsey Rooney

PhotographyNikki Delventhal, Kuma Xiong
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