Schlatt makes things right with the return of the Schlanket
July 9, 2024
Schlatt
Lifestyle
The blanket was first released in January 2023, featuring a repeating grid of Schlatt’s face on one side and his cat Jambo on the other. Thousands of fans placed orders, appreciating the irony of the intentionally ugly design and its resemblance to low-quality dropship merchandise.
However, customers were left waiting for months with no updates or refunds after Schlatt’s former merchandise partner went out of business. The situation became awkward and contentious for those who had placed orders, with fans sharing their concerns on social media and Schlatt publicly acknowledging the situation.
Nearly a year later, Schlatt partnered with Canadian merchandise company Juniper Creates to make things right. He covered the costs out of pocket to produce new blankets and ship them to everyone who had initially placed orders. Each shipment also included matching “Schlocks” and a personal apology card that simply said “Sorry.” Fans responded positively, praising Schlatt for taking accountability while staying true to his voice.
Schlatt has now opened up a new round of orders for both the Schlanket and Schlocks, giving anyone who missed out on the original release a chance to join in on the fun. The Schlanket and Schlocks are available through the Schlatt & Co. shop until July 22.
Credits
Product DevelopmentMikhail Peabody, Luna Xing
MarketingKeira Scarff
Store DesignMaryann Uba, Nicholas Yee
Project ManagementVanessa Nelson
PhotographyKuma Xiong