Teletubbies celebrate Pride with bold new apparel line
May 20, 2021
Teletubbies
Creative
Inspired by 90s streetwear, the collection appeals to the nostalgia for a generation who grew up with the Teletubbies while channeling the quirky charm of the characters. The collection features shirts, shorts, socks, masks, enamel pins, and reversible bucket hat with a cow print on one side. “The Teletubbies have always embraced their own offbeat style,” said Michael Riley, Chief Brands Officer at WildBrain. “This Pride Month, we’re celebrating that ‘love who you are’ spirit through a collection fans can wear proudly.”
The line was produced in collaboration with Juniper Creates, a Canadian design partner that helped turn the whimsical world of the Teletubbies into stylish apparel. “We wanted these items to reflect the playful spirit of the Teletubbies and feel fun and expressive for all ages,” said Mikhail Peabody, Head of Product.
Fans can purchase the collection on the Teletubbies Love Pride store, with items available for Pride Month and beyond. Proceeds from the collection benefit GLAAD, funding programs that expand LGBTQ+ representation in kids’ and family media.