Tim Hortons celebrates the Canadian “Tims run” with apparel capsule
September 26, 2022
Tim Hortons
Lifestyle
“Our Double Double™-inspired merch drop last year on National Coffee Day was extremely successful — each drop sold out within minutes. This year, we wanted to lean into a pastime our guests coined themselves — the Tims Run," said Hope Bagozzi, Chief Marketing Officer at Tim Hortons.
The line includes a premium windbreaker designed for drive-thru comfort, featuring elbow padding, an insulated kangaroo pocket to keep breakfast warm, and a double-layered sleeve for extra weather protection. A vintage-inspired windbreaker, long-sleeve jersey shirt, sweat-wicking red five-panel hat, high socks, slides, and coordinating sweatbands round out the collection, blending practical comfort with playful nods to running apparel. The collection was produced by Canadian merchandise partner Juniper Creates.
The new apparel is available through The Tims Run Club store. The collection went on sale on National Coffee Day (September 29), with Tims Rewards members receiving early access starting September 26.
Credits
Product DevelopmentJulia Bollefer, Tina Xia, Luna Xing, Phil Xue, Ryno
Store DesignAezelle Carpio, Sulah Kim
Project ManagementMikhail Peabody
PhotographyTim Hortons