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Tim Hortons celebrates the Canadian “Tims run” with apparel capsule


September 26, 2022
Tim Hortons
Lifestyle
Tim Hortons has turned the Canadian tradition of the “Tims run” into a style moment with the launch of the Tims Run Club apparel line. Branded as “the only run club with no running,” the collection pays homage to the millions of Canadians who make their way to the iconic coffee and donut house on the morning commute, after a hockey game, or to satisfy a weekend craving.

“Our Double Double™-inspired merch drop last year on National Coffee Day was extremely successful — each drop sold out within minutes. This year, we wanted to lean into a pastime our guests coined themselves — the Tims Run," said Hope Bagozzi, Chief Marketing Officer at Tim Hortons.

The line includes a premium windbreaker designed for drive-thru comfort, featuring elbow padding, an insulated kangaroo pocket to keep breakfast warm, and a double-layered sleeve for extra weather protection. A vintage-inspired windbreaker, long-sleeve jersey shirt, sweat-wicking red five-panel hat, high socks, slides, and coordinating sweatbands round out the collection, blending practical comfort with playful nods to running apparel. The collection was produced by Canadian merchandise partner Juniper Creates.

The new apparel is available through The Tims Run Club store. The collection went on sale on National Coffee Day (September 29), with Tims Rewards members receiving early access starting September 26.






Credits

Product DesignGUT Agency, Victor Chang, Stephen Gillis, Jana Paynor

Product DevelopmentJulia Bollefer, Tina Xia, Luna Xing, Phil Xue, Ryno

Store DesignAezelle Carpio, Sulah Kim

Project ManagementMikhail Peabody

PhotographyTim Hortons
© 2026 Juniper Creates
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