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Wendigoon invites you to touch grass with Americana-themed camping collection


February 28, 2025
Wendigoon
LifestyleIsaiah Mark Nichols, known online as Wendigoon, has launched a new capsule collection inspired by the great outdoors and the tales that emerge around the campfire. This Americana-themed drop blends camping style with the cryptids and conspiracies examined in Wendigoon’s videos.

Branded as “Camp Wendigoon,” the collection includes cargo pants with brass hardware and camo-lined pockets, a corduroy 5-panel camper hat, and a “Camp Staff” tee featuring raised printing for a textured look. The collection also includes a plush toy of a Squonk, wearing a camo bandana and its own corduroy camper hat.

The Squonk has been a part of American folklore since the early 20th century. This melancholic cryptid is noted for dissolving into a puddle of tears when frightened, a piece of lore that is depicted on the plush toy with an embroidered tear. In this collection, the Squonk is reimagined in a playful and endearing way, with the minature apparel perhaps suggesting that it is being recruited into the cryptid-sighting adventure, adding a touch of absurdity to the adventure.

The collection is available on the Wendigoon shop until March 22.






Credits

Brand Strategy
Dee Berg, Alexander Clifford

Product DesignKelsey Byrne, Victor Chang, Stephen Gillis

Product DevelopmentLaetitia Wang, Tina Xia, Phil Xue

MarketingKeira Scarff

Store DesignJoel Berg, Amber Hsu

Project ManagementLauren Taylor

PhotographyKuma Xiong
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