Wendigoon’s apparel captures his tongue-in-cheek approach to conspiracy culture
September 28, 2023
Wendigoon
Lifestyle
The drop includes a Hawaiian shirt like the casual button-downs Wendigoon often wears in his videos. He’s drawn some mild criticism in the past for the shirt’s association with the anti-government boogaloo movement, though people familiar with his work will note that his use of the look is an ironic nod to how easily conspiracy culture can tip from curiosity into absurdity. After all, creating content about conspiracies requires a sense of humour to avoid getting pulled in too deep.
The collection also features a hoodie with occult designs and cryptic symbols that glow in the dark, echoing the mysterious themes at the centre of Wendigoon’s videos. Both pieces let fans show off their appreciation for conspiracy culture without taking themselves too seriously.
The Hawaiian shirt and glow-in-the-dark hoodie were created in partnership with Canadian merchandise company Juniper Creates, and are available now on the Wendigoon shop.
Credits
Product DevelopmentLaetitia Wang, Phil Xue
MarketingJulia Bollefer
Store DesignAezelle Carpio, Aaron Cooke
Project ManagementAmanda Chow, Chelsey Rooney
PhotographyKuma Xiong, Wendigoon